The other day I was looking at a dreary office building and its windows. I imagined a 9-5 worker behind it, watching the clock aka living for the weekend.
There is always the reminder of what is outside the office- family, friends, holidays in photos pinned to the wall.
At work, our time and soul are the sacrificial lambs of life. They have to be traded to get money. With all this sacrifice, we need lots of rewards to keep us happy.
Why not indulge ourselves, just to ease the drudgery of modern living and Monday mornings?
So out came the rewards loyalty card. We all want that 'free' coffee or 20% off our next purchase but we have to pay with our money, persistence and consistency.
You'll forget about them. Then when you eventually find them at the bottom of your wallet, you'll discover they all have used by dates in their fine print.
Later, I was at the trendy site of revelation, the petrol pump. There was a sign about being a FlyBuys Millionaire.
Even if you buy into reward schemes, you have to be the most persistent person on the planet, never forgetting your membership card, coffee cards or vouchers.
But when will you reach enough points to be rewarded 'well'?
With my points I could get a vegetable dehydrator from Noel Leeming but not the promised trip to London. That's about $10,000 of extra buying to get close. These schemes are all pipe dreams, promising big 'rewards' just by spending money.
If I need a reward, I'll try a walk around the lake.
Some worthless points aren't going to cut it.
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I remember when I was working at Mitre 10 during my first stint as a student and watching people add things to their purchases because they were $5 or $10 dollars away from their next Flybuys point. Or people rushing out to their cars, holding up cues of people because they didn't want to miss out on their points. I could never understand it and I still don't.
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