Corporate Identity

Another day and another product is released. The latest is the iPhone, dripping with contract strings and add-on costs.

In line at the Queen Street Vodafone store is Jonny Gladwell, typical student camped out for 60 hours to be the first in the world to buy one.
Media coverage was overkill due to the lack of political blunders and overseas disasters.

We could all celebrate or relate to this guy then it turns out he's been paid to do it, wearing sponsored clothing and is the latest in sheep in wolves clothing marketing plant.

What a surprise that blatant logo placement is not reaching consumers so now honesty and creditability are for sale in this urban wasteland.
You can sell your soul on trademe, pretend to have a disability to sell airbags, make a "homemade" video on your cellphone of your workmates and be the latest video diarist on utube.

It does take the gloss off when everything is a hoax and set up by corporate identities. Though outraged, we can't kid ourselves that we would never sell what was truly important to us.

Bribery is the daily bread of corporates and we are only a twig in a storm.
Is it possible to fight the corporate machine and maintain individuality in modern culture.
Or are we so far gone that when a branded t-shirt is offered, we actually believe we are buying popularity and acceptance.

We are but branded calves in the herd.